![]() ![]() In order to calculate a domain authority score, SEO platform Moz evaluates a number of different factors, consolidating this information into a single score that gives a real insight into a site’s current standing. How is domain authority scored?ĭomain authority is scored from 1 to 100, with higher numbers indicating more authority (and ultimately a greater probability of appearing higher up in the SERPs). Alternatives include the highly reliable Domain Ratings provided by Ahrefs (which our team recommends!) Ahrefs uses more detailed and extensive backlink data than other tools in order to determine domain ratings, and is more accurate as a result. In fact it’s worth noting that, while Moz first developed the metric, other SEO tools use their own domain authority scores as well. One of the biggest benefits of Moz is that it offers free-to-use tools for checking domain authority however, you’ll also find domain authority information incorporated into many other platforms. Moz lets users keep an eye on their domain authority, through platforms such as the Moz Link Explorer, Domain Analysis tool, the MozBar and Keyword Explorer. So, while DA isn’t a measurement that can directly improve rankings, it does allow current performance to be assessed and compared to competitors – which is whyit’s so useful in SEO. ![]() ![]() ![]() These scores provide a good insight into how likely a website is to rank, with a website sporting a lower domain authority less likely to appear in results than one with a higher domain authority. However, domain authority is still an important metric. In other words, Google doesn’t use it to decide how high a website appears in search results. When discussing domain authority, it’s important to note that it isn’t a ranking factor. The scores range from 1 to 100 and aims to predict how likely a website is to appear in the search engine results pages (SERPs). What Is Domain Authority In SEO? What is domain authority, and why is it important?ĭomain authority, often referred to as DA, is a metric developed by Moz. ![]()
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